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The indirect approach of semi‐focused groups Expanding focus group research through role‐playing

The indirect approach of semi‐focused groups Expanding focus group research through role‐playing Purpose – The purpose of this paper is to present an alternative way of using focus groups in research – a role‐play‐enhanced focus group method – in which participants are presented with the challenge of dealing with a specific task while playing a familiar but nevertheless fictive role. Design/methodology/approach – The research is performed through an experimental approach in which a focus group of small business owner‐managers are assembled and presented with a prepared case exercise. The design is a role‐play‐like setting in which the participants are to act as the board of a company. Findings – Carefully designed, well‐prepared role‐play‐like activities can add substantially to focus‐groups. Originality/value – Adding an experimental dimension to focus groups offers the possibility of addressing topics indirectly and thus increases their usefulness. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Qualitative Research in Organizations and Management An International Journal Emerald Publishing

The indirect approach of semi‐focused groups Expanding focus group research through role‐playing

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References (24)

Publisher
Emerald Publishing
Copyright
Copyright © 2009 Emerald Group Publishing Limited. All rights reserved.
ISSN
1746-5648
DOI
10.1108/17465640910951426
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this paper is to present an alternative way of using focus groups in research – a role‐play‐enhanced focus group method – in which participants are presented with the challenge of dealing with a specific task while playing a familiar but nevertheless fictive role. Design/methodology/approach – The research is performed through an experimental approach in which a focus group of small business owner‐managers are assembled and presented with a prepared case exercise. The design is a role‐play‐like setting in which the participants are to act as the board of a company. Findings – Carefully designed, well‐prepared role‐play‐like activities can add substantially to focus‐groups. Originality/value – Adding an experimental dimension to focus groups offers the possibility of addressing topics indirectly and thus increases their usefulness.

Journal

Qualitative Research in Organizations and Management An International Journal – Emerald Publishing

Published: May 8, 2009

Keywords: Focus groups; Pragmatism; Role play

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