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The effect of B2B e‐marketplace type on buyer‐supplier relational advantages of e‐marketplace and firm performance

The effect of B2B e‐marketplace type on buyer‐supplier relational advantages of e‐marketplace and... Purpose – The purpose of this paper is to analyze what kind of role each type of e‐marketplace has on the relation between relational advantages of e‐marketplace and company performance. Design/methodology/approach – Information sharing, collaboration, trust, integration and communication were chosen as factors of the buyer‐supplier relational advantages of the e‐marketplace. The authors empirically analyzed those factors as regards a company's operational and financial performance. Moreover, the roles of the e‐marketplace type (many‐to‐one, many‐to‐many) as a moderator were also empirically studied. Findings – As a result, both of the e‐marketplace types, buyer‐supplier relationship advantage and operational performance, have significant correlation, but for financial performance, only the many‐to‐many e‐marketplace showed significant correlation. Research limitations/implications – Owing to characteristics of the study, only specific companies were analyzed and the survey collection rate was not high. Moreover, measurement of a company's operational and financial performance was also answered by the respondents' subjective opinions. Originality/value – This study gives companies the practical advice that choosing a proper type of e‐marketplace according to the relational advantages of buyer‐supplier would improve a company's performances. It would also be a foundation stone for studies in the future. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Asian Journal on Quality Emerald Publishing

The effect of B2B e‐marketplace type on buyer‐supplier relational advantages of e‐marketplace and firm performance

Soo Jung Oh; Soo Wook Kim
Asian Journal on Quality , Volume 12 (2): 15 – Aug 29, 2011
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References (55)

Publisher
Emerald Publishing
Copyright
Copyright © 2011 Emerald Group Publishing Limited. All rights reserved.
ISSN
1598-2688
DOI
10.1108/15982681111158742
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this paper is to analyze what kind of role each type of e‐marketplace has on the relation between relational advantages of e‐marketplace and company performance. Design/methodology/approach – Information sharing, collaboration, trust, integration and communication were chosen as factors of the buyer‐supplier relational advantages of the e‐marketplace. The authors empirically analyzed those factors as regards a company's operational and financial performance. Moreover, the roles of the e‐marketplace type (many‐to‐one, many‐to‐many) as a moderator were also empirically studied. Findings – As a result, both of the e‐marketplace types, buyer‐supplier relationship advantage and operational performance, have significant correlation, but for financial performance, only the many‐to‐many e‐marketplace showed significant correlation. Research limitations/implications – Owing to characteristics of the study, only specific companies were analyzed and the survey collection rate was not high. Moreover, measurement of a company's operational and financial performance was also answered by the respondents' subjective opinions. Originality/value – This study gives companies the practical advice that choosing a proper type of e‐marketplace according to the relational advantages of buyer‐supplier would improve a company's performances. It would also be a foundation stone for studies in the future.

Journal

Asian Journal on Quality – Emerald Publishing

Published: Aug 29, 2011

Keywords: E‐marketplace; Relational advantage; Firm performance; Buyer‐seller relationships; Financial performance

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