Standing before the portals: non‐profit Websites in an age of commercial gatekeepers
Standing before the portals: non‐profit Websites in an age of commercial gatekeepers
Eszter Hargittai
2000-12-01 00:00:00
Explores what the domination of commercial interests online means for the visibility of non‐profit content on the Web. Makes specific recommendations to site owners on ways of achieving greater popularity. Concludes with an old phrase by online media experts – If content is king, then distribution is King Kong!
http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.pnginfoEmerald Publishinghttp://www.deepdyve.com/lp/emerald-publishing/standing-before-the-portals-non-profit-websites-in-an-age-of-v8PCmgdEl5
Standing before the portals: non‐profit Websites in an age of commercial gatekeepers
Explores what the domination of commercial interests online means for the visibility of non‐profit content on the Web. Makes specific recommendations to site owners on ways of achieving greater popularity. Concludes with an old phrase by online media experts – If content is king, then distribution is King Kong!
Journal
info
– Emerald Publishing
Published: Dec 1, 2000
Keywords: World Wide Web; Media; Distribution systems
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