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Standing before the portals: non‐profit Websites in an age of commercial gatekeepers

Standing before the portals: non‐profit Websites in an age of commercial gatekeepers Explores what the domination of commercial interests online means for the visibility of non‐profit content on the Web. Makes specific recommendations to site owners on ways of achieving greater popularity. Concludes with an old phrase by online media experts – If content is king, then distribution is King Kong! http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png info Emerald Publishing

Standing before the portals: non‐profit Websites in an age of commercial gatekeepers

info , Volume 2 (6): 8 – Dec 1, 2000

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Publisher
Emerald Publishing
Copyright
Copyright © 2000 MCB UP Ltd. All rights reserved.
ISSN
1463-6697
DOI
10.1108/14636690010801717
Publisher site
See Article on Publisher Site

Abstract

Explores what the domination of commercial interests online means for the visibility of non‐profit content on the Web. Makes specific recommendations to site owners on ways of achieving greater popularity. Concludes with an old phrase by online media experts – If content is king, then distribution is King Kong!

Journal

infoEmerald Publishing

Published: Dec 1, 2000

Keywords: World Wide Web; Media; Distribution systems

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