Access the full text.
Sign up today, get DeepDyve free for 14 days.
Loading next page...
/lp/emerald-publishing/an-exploratory-look-at-the-use-of-importance-performance-analysis-as-a-D9f8Kkxijo
References (12)
-
D.J. Ortinau, R.L Anderson, R.E Klippel
The impact of student involvement and expectancy beliefs on course/faculty evaluations -
John Martilla, J. James (1977)
Importance-Performance AnalysisJournal of Marketing, 41
-
R. Peterson, R. Kerin, W. Martin (1978)
TEACHING EFFECTIVENESS IN THE DECISION SCIENCES: THE USE OF STUDENT EVALUATIONSDecision Sciences, 9
-
R.M Geadeke, D.H Toolelian, B.F Schaefer
Employers want motivated communicators for entry‐level marketing positions -
E. Boatwright, Miriam Stamps (1986)
Employers' Importance Ratings of Student Characteristics: A Conjoint Analysis ApproachJournal of Marketing Education, 10
-
M.B Stamps, E.W Boatwright
Student and employer ratings of attribute importance: implications for marketing education -
J. Hafer, C. Hoth (1981)
Job Selection Attributes: Employer Preferences vs. Student Perceptions.Journal of College Placement, 49
-
Jon Hawes, C. Rao (1985)
Using importance-performance analysis to develop health care marketing strategies.Journal of health care marketing, 5 4
-
D.R Rauch, R.D. Nale
Diagnosing major area curricula: an exploratory analysis -
C.S Madden, E.L Little, I.J Dolich
A temporal model of consumer S/D concepts as net expectations and performance evaluations -
AACSB Newsline
-
D.J. Ortinau, R.L Anderson
College students’ post‐purchase educational satisfaction/dissatisfaction decision process: a conceptual model
- Publisher
- Emerald Publishing
- Copyright
- Copyright © 2000 MCB UP Ltd. All rights reserved.
- ISSN
- 1366-5626
- DOI
- 10.1108/13665620010332048
- Publisher site
- See Article on Publisher Site
Abstract
Assessing educational outcomes has been an ongoing activity for higher education over the past several years. This concern is important for business educators as well. Regardless of any problems institutions have experienced, there is definitely a need to continue for many reasons: e.g., mandates by state legislatures, accreditation bodies and others, and its potential as an input into strategic planning. Thus far, assessment activities have consisted of a proliferation of methodologies ranging from student portfolio analysis to standardized testing. This paper specifically examines the use of importance‐performance analysis for an evaluation of the business core curriculum, as well as some differences among major areas of study, at two distinct points in time.
Journal
Journal of Workplace Learning – Emerald Publishing
Published: Jun 1, 2000
Keywords: Graduates; Higher education; Perceptions; Performance appraisal