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R.D. Ross
The Management of Public Relations
G. Sawyer
Business and Society, Managing Corporate Social Impact
G. Sawyer (1979)
Business and Society
S. Oliver
Corporate Communication: Principles, Techniques & Strategies
Anthony White (1986)
Strategic management
D. Lattimore (1982)
Public Relations: The Profession and the Practice
Inspired by the United Nations International Year of a Society for All Ages (1999), this study set out to investigate how the media contributed to this campaign by the coverage it was afforded. Focusing on an area of London, the views of representatives from local newspapers and members of the public were gathered. Respondents were generally unaware of the UN campaign although this varied according to survey location and availability of the different newspapers. Also it was felt that, in this instance, local newspapers were neglecting their claims to serve the community with both a lack of coverage of the UN campaign and a refusal to offer pricing concessions to older people addressed by the campaign.
Corporate Communications An International Journal – Emerald Publishing
Published: Dec 1, 2000
Keywords: Publicity; United Nations; Older people; Media
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