Access the full text.
Sign up today, get DeepDyve free for 14 days.
S. Hashem
Bridging the Digital Divide in Egypt: Facing the Challenges
S. Raman (2000)
E-commerce and globalization yesterday, today, and tomorrowProceedings of the 2000 IEEE Engineering Management Society. EMS - 2000 (Cat. No.00CH37139)
B. Stahl (2004)
Cultural Universality Versus Particularity in CMCJournal of Global Information Technology Management, 7
Cheol Park, J. Jun (2003)
A cross‐cultural comparison of Internet buying behavior: Effects of Internet usage, perceived risks, and innovativenessInternational Marketing Review, 20
Antonis Stylianou, Stephanie Robbins, P. Jackson (2003)
Perceptions and Attitudes about E-Commerce Development in China: An Exploratory StudyJ. Glob. Inf. Manag., 11
A. Perez-Pons, H. Aljifri, K. Fourati (2003)
E-commerce and Arab intra-tradeInf. Technol. People, 16
G. Walsham (2001)
Making a World of Difference: IT in a Global Context
Ibrahim Elbeltagi, N. McBride, Glenn Hardaker (2005)
Evaluating the Factors Affecting DSS Usage by Senior Managers in Local Authorities in EgyptJ. Glob. Inf. Manag., 13
Z. Yu
The Prospect of E‐Commerce Development in China
Adel Aladwani (2003)
Key Internet characteristics and e-commerce issues in Arab countriesInf. Technol. People, 16
Qiu Bin, Shujen Chen, Shaoyi Sun (2003)
Cultural Differences in E-Commerce: A Comparison between the U.S. and ChinaJ. Glob. Inf. Manag., 11
John and, V. Petrova (2008)
5. Globalization Today
S. Maddison, G. Lorincz (2002)
Bridging the digital divideComputing & Control Engineering Journal, 14
R.G. Javalgi
An assessment and strategic guidelines for developing e‐commerce in the Asia
J. Sagi, E. Carayannis, S. Dasgupta, G. Thomas (2004)
ICT and Business in the New Economy: Globalization and Attitudes Towards eCommerceJ. Glob. Inf. Manag., 12
S. Lee, E. Littlejohn
E‐commerce and Globalization Today
Purpose – The purpose of this paper is to address how cultures could affect the way different people use the internet. The study showed that there is a great potential for e‐commerce in Egypt in particular and Arab world in general. However, there are many challenges, where people are used to paying cash for what they buy, the credit or debit card as an instrument for buying things is not readily acceptable by public Egyptians. Design/methodology/approach – This is an exploratory study based on analysing secondary data and observation. The reason for choosing this approach in this stage of research is the lack of research that deals with this particular issue in the chosen case study. Findings – The results showed that e‐commerce has some merit in targeting global customers, if it considers cultural differences when adopting and applying global marketing strategy. Although there are many governmental initiatives to adopt ICT on all levels in Egypt, the reality still far behind and there is still a lot need to be done from both government and private sector to gain the benefits required. Research limitations/implications –Limitations include the use of secondary data and observation as the research method in this study. Empirical data and sampling will be required for further research. A comprehensive cross culture study among Arab countries and how a framework of culture could affect the online shopping behavior will be required for further research. Managerial implications are discussed with respect to formulating suitable marketing strategy to fit with the cultural differences of the Middle Eastern courtiers especially the language, values and religion. Originality/value – Provides insights for future researchers.
Cross Cultural Management – Emerald Publishing
Published: Aug 7, 2007
Keywords: Electronic commerce; Globalization; Communication technologies; Culture; Egypt
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.