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- Publisher
- Emerald Publishing
- Copyright
- Copyright © 2000 MCB UP Ltd. All rights reserved.
- ISSN
- 1066-2243
- DOI
- 10.1108/10662240010312138
- Publisher site
- See Article on Publisher Site
Abstract
Describes an approach automatically to classify and evaluate publicly accessible World Wide Web sites. The suggested methodology is equally valuable for analyzing content and hypertext structures of commercial, educational and non-profit organizations. Outlines a research methodology for model building and validation and defines the most relevant attributes of such a process. A set of operational criteria for classifying Web sites is developed. The introduced software tool supports the automated gathering of these parameters, and thereby assures the necessary "critical mass" of empirical data. Based on the preprocessed information, a multi-methodological approach is chosen that comprises statistical clustering, textual analysis, supervised and non-supervised neural networks and manual classification for validation purposes.
Journal
Internet Research – Emerald Publishing
Published: Mar 1, 2000
Keywords: Neural networks; Non‐profit organizations