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References (9)
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C.W. Stevens
K‐Mart stores try new look to invite more spending
- Publisher
- Emerald Publishing
- Copyright
- Copyright © 1996 MCB UP Ltd. All rights reserved.
- ISSN
- 1061-0421
- DOI
- 10.1108/10610429610113384
- Publisher site
- See Article on Publisher Site
Abstract
Points out that, although blind tests have generally revealed that consumers can detect little difference between store brand and national brand products, private brands still only have a small market share (14.9 percent). Using an environmental psychology model as the study framework, which postulates a stimulus‐response process, examines the effects of store atmosphere on consumer evaluations of private brand grocery products. Analyzes the results which show that store aesthetics do influence consumer perceptions of store brand quality. Discusses the managerial implications of the findings and the limitations of the study, and makes suggestions for future research.
Journal
Journal of Product & Brand Management – Emerald Publishing
Published: Feb 1, 1996
Keywords: Brand names; Consumer behaviour; Own‐label goods; Product quality; Store ambience; Store brands