How Cool Brands Stay Hot20123Joeri Van de Bergh and Mattias Beher. How Cool Brands Stay Hot. London: Kogan Page 2011. , ISBN: 978‐0‐7494‐6250‐5
How Cool Brands Stay Hot20123Joeri Van de Bergh and Mattias Beher. How Cool Brands Stay Hot....
Scrizzi, Marilyn;
2012-10-26 00:00:00
http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.pngJournal of Product & Brand ManagementUnpaywallhttp://www.deepdyve.com/lp/unpaywall/how-cool-brands-stay-hot20123joeri-van-de-bergh-and-mattias-beher-how-cOeLrzGM2T
How Cool Brands Stay Hot20123Joeri Van de Bergh and Mattias Beher. How Cool Brands Stay Hot. London: Kogan Page 2011. , ISBN: 978‐0‐7494‐6250‐5
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