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How Cool Brands Stay Hot20123Joeri Van de Bergh and Mattias Beher. How Cool Brands Stay Hot. London: Kogan Page 2011. , ISBN: 978‐0‐7494‐6250‐5

Scrizzi, Marilyn

Journal of Product & Brand Management – Oct 26, 2012

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How Cool Brands Stay Hot20123Joeri Van de Bergh and Mattias Beher. How Cool Brands Stay Hot. London: Kogan Page 2011. , ISBN: 978‐0‐7494‐6250‐5

Scrizzi, Marilyn

Journal of Product & Brand Management – Oct 26, 2012

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Publisher: Unpaywall
ISSN: 1061-0421
DOI: 10.1108/10610421211276303
Publisher site: See Article on Publisher Site

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