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Creating Passion Brands: Getting to the Heart of Branding20062Helen Edwards and Derek Day. Creating Passion Brands: Getting to the Heart of Branding. London and Sterling, VA: Kogan Page 2005. 237 pp., ISBN: 0749443707 (hbck) $45.00 (hbck)

Creating Passion Brands: Getting to the Heart of Branding20062Helen Edwards and Derek Day.... http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Product & Brand Management Unpaywall

Creating Passion Brands: Getting to the Heart of Branding20062Helen Edwards and Derek Day. Creating Passion Brands: Getting to the Heart of Branding. London and Sterling, VA: Kogan Page 2005. 237 pp., ISBN: 0749443707 (hbck) $45.00 (hbck)

Journal of Product & Brand ManagementJan 1, 2006

Creating Passion Brands: Getting to the Heart of Branding20062Helen Edwards and Derek Day. Creating Passion Brands: Getting to the Heart of Branding. London and Sterling, VA: Kogan Page 2005. 237 pp., ISBN: 0749443707 (hbck) $45.00 (hbck)

Journal of Product & Brand ManagementJan 1, 2006

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Publisher
Unpaywall
ISSN
1061-0421
DOI
10.1108/10610420610650918
Publisher site
See Article on Publisher Site

Abstract

Journal

Journal of Product & Brand ManagementUnpaywall

Published: Jan 1, 2006

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