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- Publisher
- Emerald Publishing
- Copyright
- Copyright © 2004 Emerald Group Publishing Limited. All rights reserved.
- ISSN
- 0968-4883
- DOI
- 10.1108/09684880410536468
- Publisher site
- See Article on Publisher Site
Abstract
This paper describes how a simple qualitative market research technique using a projective device called a bubble drawing can be used as a useful feedback device to gain an understanding of students' views of the teaching effectiveness of a market research lecture. Comparisons are made with feedback gained from teaching observations and insights drawn from this. Some areas for further research are suggested.
Journal
Quality Assurance in Education – Emerald Publishing
Published: Jun 1, 2004
Keywords: Research work; Students; Learning