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A. Parasuraman, Dhruv Grewal (2000)
The impact of technology on the quality-value-loyalty chain: A research agendaJournal of the Academy of Marketing Science, 28
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Purpose – This paper introduces the special issue on service innovation management. Design/methodology/approach – Provides a brief review of the papers within the issue. Findings – Compares and contextualizes the contributions, finding that the papers use state of the art methodologies and each furthers knowledge of service innovation management – a recently emerged academic discipline. Originality/value – The perspectives considered represents a small sample of the diversity that exists within this area.
Managing Service Quality – Emerald Publishing
Published: Dec 1, 2005
Keywords: Services; Research
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