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With the pizza food service market becoming increasingly polarized, the independent operators are operating in illiberal market conditions. Presents a taxonomy of competition within the food service market, and suggests that the independent operators could become a member of a consortia to help improve their position. Gives some of the results of a survey of independent operators, which indicates that there are mixed feelings concerning membership.
International Journal of Contemporary Hospitality Management – Emerald Publishing
Published: Jun 1, 1997
Keywords: Delivery services; Fast‐food industry; Independent demand; Surveys; United Kingdom
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