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Stephen Brown (1988)
Shopper Movement in a Planned Shopping CentreInternational Journal of Retail & Distribution Management, 16
Barry Maitland (1985)
Shopping Malls: Planning and Design
Nadine Beddington (1982)
Design for shopping centres
R. East (1990)
Changing Consumer Behaviour
J. Dawson (1983)
Shopping Centre Development
L. Sim, Cheok Way (1989)
Tenant Placement in a Singapore Shopping CentreInternational Journal of Retail & Distribution Management, 17
E. Webb, D. Campbell, R. Schwartz, L. Sechrest (1966)
Unobtrusive Measures: Nonreactive Research in the Social Sciences
The circulation of shoppers is the ultimate determinant of thesuccess or failure of planned shopping centres and the retail outletstherein. However, as a consequence of the practical difficultiesinvolved, this issue has attracted relatively little empirical research.A weeklong observation survey of shopper behaviour is described, whichreveals that shopper movement is confined to a comparatively small partof the centre. Weaknesses in the existing tenant mix are alsohighlighted, as is the importance of atmospherics.
International Journal of Retail & Distribution Management – Emerald Publishing
Published: Jan 1, 1991
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