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- Publisher
- Emerald Publishing
- Copyright
- Copyright © 2000 MCB UP Ltd. All rights reserved.
- ISSN
- 0951-354X
- DOI
- 10.1108/09513540010310396
- Publisher site
- See Article on Publisher Site
Abstract
Intense competition for full-fee-paying foreign students in higher education in many countries mandates the need for the identification of the criteria considered important by this customer group for the purpose of strategy development. Past research in this area has overlooked the needs of this important segment and has focused mainly on either administrators or the faculty's perspective. A sample of potential students from Indonesia participated in this study and a number of choice criteria were identified. Also discusses strategic implications.
Journal
International Journal of Educational Management – Emerald Publishing
Published: Feb 1, 2000
Keywords: Students; Indonesia; Competitive strategy