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Creating partnerships that pay off

Creating partnerships that pay off Purpose – To assist library development staff in redefining who their library donors and constituency are in order to broaden the donor pool. Design/methodology/approach – Uses strategies developed by fund‐raising efforts at the University of Michigan. Findings – Cooperative development initiatives can lead to untapped fund‐raising opportunities by looking across campus and considering developing new relationships with departments and colleagues, thinking creatively about cultivation opportunities, and educating and finding ways to reward new friends. Originality/value – Suggests ideas that lead to a library development program that can engage and touch lives on campus and in the community, which also can translate into fund‐raising opportunities. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Bottom Line: Managing Library Finances Emerald Publishing

Creating partnerships that pay off

The Bottom Line: Managing Library Finances , Volume 18 (2): 3 – Jun 1, 2005

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Publisher
Emerald Publishing
Copyright
Copyright © 2005 Emerald Group Publishing Limited. All rights reserved.
ISSN
0888-045X
DOI
10.1108/08880450510597541
Publisher site
See Article on Publisher Site

Abstract

Purpose – To assist library development staff in redefining who their library donors and constituency are in order to broaden the donor pool. Design/methodology/approach – Uses strategies developed by fund‐raising efforts at the University of Michigan. Findings – Cooperative development initiatives can lead to untapped fund‐raising opportunities by looking across campus and considering developing new relationships with departments and colleagues, thinking creatively about cultivation opportunities, and educating and finding ways to reward new friends. Originality/value – Suggests ideas that lead to a library development program that can engage and touch lives on campus and in the community, which also can translate into fund‐raising opportunities.

Journal

The Bottom Line: Managing Library FinancesEmerald Publishing

Published: Jun 1, 2005

Keywords: Fundraising; Academic libraries; Charitable donations; Libraries; Partnership

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