Access the full text.
Sign up today, get DeepDyve free for 14 days.
Cindy Clark (1995)
Flights of Fancy, Leaps of Faith: Children's Myths in Contemporary America
A. O'Cass, P. Clarke (2002)
Dear Santa, do you have my brand? A study of the brand requests, awareness and request styles at Christmas timeJournal of Consumer Behaviour, 2
J. Smith, D. Barclay (1997)
The Effects of Organizational Differences and Trust on the Effectiveness of Selling Partner RelationshipsJournal of Marketing, 61
M. Macklin (1996)
Preschoolers' Learning of Brand Names from Visual CuesJournal of Consumer Research, 23
James Mcneal (1992)
Kids as Customers: A Handbook of Marketing to Children
G. Rose, David Boush, Aviv Shoham (2002)
Family communication and children's purchasing influence: a cross-national examinationJournal of Business Research, 55
A. Furnham, B. Gunter (1998)
Children as Consumers: A Psychological Analysis of the Young People's Market
G. Moschis, Gilbert Churchill (1978)
Consumer Socialization: A Theoretical and Empirical AnalysisJournal of Marketing Research, 15
J.M. McLeod, G.J. O'Keefe
The socialization perspective and communication behavior
J. Summers, Janet Mccoll-Kennedy (1995)
Development of a Measurement Scale For Analysing Destination Choice Criteria in the Tourist Decision ProcessACR European Advances
T. Caplow (1984)
Rule Enforcement Without Visible Means: Christmas Gift Giving in MiddletownAmerican Journal of Sociology, 89
R. Belk (2000)
Materialism and the Modern U.S. ChristmasAdvertising & Society Review, 1
L. Peracchio (1992)
How Do Young Children Learn to Be Consumers? A Script-Processing ApproachJournal of Consumer Research, 18
N. Malhotra (1993)
Marketing Research: An Applied Orientation
Ellen Foxman, P. Tansuhaj, Karin Ekström (1989)
Family Members' Perceptions of Adolescents' Influence in Family Decision MakingJournal of Consumer Research, 15
L. Hoffman, M. Hoffman (1966)
Review of Child Development Research
J. Sherry (1983)
Gift Giving in Anthropological PerspectiveJournal of Consumer Research, 10
Rosann Spiro (1983)
Persuasion in Family Decision-MakingJournal of Consumer Research, 9
J. Hair, Rolph Anderson, Ronald Tatham (1979)
Multivariate Data Analysis with ReadingsJournal of The Royal Statistical Society Series A-statistics in Society, 151
A. Caron, S. Ward (1975)
GIFT DECISIONS BY KIDS AND PARENTSJournal of Advertising Research, 15
A. Tims, J. Masland (1985)
MEASUREMENT OF FAMILY COMMUNICATION PATTERNSCommunication Research, 12
Ressell Belk (1987)
A Child's Christmas in America: Santa Claus as Deity, Consumption as ReligionThe Journal of American Culture, 10
Marsha Richins, S. Dawson (1990)
Measuring Material Values: a Preliminary Report of Scale DevelopmentACR North American Advances
Leslie Carlson, Sanford Grossbart (1990)
An Investigation of Mothers' Communication Orientations and PatternsACR North American Advances
Leslie Carlson, Sanford Grossbart (1988)
Parental Style and Consumer Socialization of ChildrenJournal of Consumer Research, 15
D. Baumrind (1989)
Rearing competent children.
K.M. Ekstrom, P.S. Tansuhaj, E.R. Foxman
Children's influence in family decision and consumer socialization: a reciprocal view
D. Laible, Ross Thompson (2000)
Mother-child discourse, attachment security, shared positive affect, and early conscience development.Child development, 71 5
J. Labrecque, L. Ricard
Children's influence on family decision‐making: a restaurant study
M. Roberts, Lawrence Wortzel, Robert Berkeley (1981)
Mothers' Attitudes and Perceptions of Children's Influence and Their Effect on Family ConsumptionACR North American Advances
Constance Hill, C. Romm (1996)
The Role of Mothers As Gift Givers: a Comparison Across Three CulturesACR North American Advances
D. Easterling, Shirley Miller, N. Weinberger (1995)
Environmental consumerism: A process of children's socialization and families' resocializationPsychology & Marketing, 12
C. Lackman, J. Lanasa (1993)
Family decision‐making theory: An overview and assessmentPsychology & Marketing, 10
G. Rose, Victoria Bush, L. Kahle (1998)
The Influence of Family Communication Patterns on Parental Reactions toward Advertising: A Cross-National ExaminationJournal of Advertising, 27
Leslie Carlson, Ann Walsh, R. Laczniak, Sanford Grossbart (1994)
Family Communication Patterns and Marketplace Motivations, Attitudes, and Behaviors of Children and MothersJournal of Consumer Affairs, 28
L. Isler, E.T. Popper, S. Ward
Children's purchase and parental responses: results from a diary study
Chankon Kim, Hanjoon Lee (1997)
Development of Family Triadic Measures for Children's Purchase InfluenceJournal of Marketing Research, 34
H. Grotevant (1989)
Child development within the family context.
Margaret Bruce, A. Hill (1998)
Fashion brand preferences among young consumersInternational Journal of Retail & Distribution Management, 26
W.C. Becker
Consequences of different kinds of parental discipline
Cornelia Otnes, Young Kim, Kyungseung Kim (1994)
All I want for Christmas: An analysis of children's brand requests to Santa ClausThe Journal of Popular Culture, 27
Mary Eastlick, S. Lotz (2000)
Objective and multidimensional acculturation measures: implications for retailing to Hispanic consumersJournal of Retailing and Consumer Services, 7
G. Moschis, Roy Moore, R. Smith (1984)
The Impact of Family Communication on Adolescent Consumer SocializationACR North American Advances
J. Roberts (1999)
Basic Concepts of Confirmatory Factor Analysis, 1999
D. Baumrind (1968)
Authoritarian vs. authoritative parental control.Adolescence
K. Palan (1998)
Relationships between family communication and consumer activities of adolescents: An exploratory studyJournal of the Academy of Marketing Science, 26
A. Downs (1983)
Letters to santa claus: Elementary school-age children's sex-typed toy preferences in a natural settingSex Roles, 9
J. Richardson, C. Simpson (1982)
Children, Gender, and Social Structure: An Analysis of the Contents of Letters to Santa Claus.Child Development, 53
Purpose – An important part of the Christmas ritual is the request tradition. Parents ask their children what they would like for Christmas, respond to a child's request or often initiate such Christmas communication exchanges. These styles of family communication relate to the socialization of children into consumption and Christmas. This exploratory study aims to consider aspects of parental approaches to their children's request behavior within the Family Communication Patterns (FCP) typology.Design/methodology/approach – Data were gathered via a survey of parents in the period prior to Christmas supported the factor structure of the FCP typology via Exploratory Factor Analysis and Confirmatory Factor Analysis.Findings – It appears that parents encourage a positive exchange of desire and opinion from children; they also question the sources of information and suitability of the gift. In this manner, parents appear to condone, if not generate, an atmosphere of open request behavior because the limiting of gift requests through direct parental instruction is minimal.Practical implications – Continual adaptation of the FCP typology from the original context has implications for consumer behavior theory at a factor analysis level. Parental responses to Christmas request behavior are an important topic of interest to consumer behavior researchers, the toy industry, retailers and business in general.Originality/value – This research explores contemporary issues of parental interactions with their children during the gift request ritual. It is timely to explore theory related to this topic because much of the rhetoric around Christmas accentuates the pester power syndrome. Yet, Christmas symbolizes love, family and nurture where parental values engender request behavior and children's desires generate the requests. The findings have consequences for consumer advocates and social commentators, as well as providing cultural and ritual interpretations within parent‐child interactions.
Journal of Consumer Marketing – Emerald Publishing
Published: Sep 12, 2008
Keywords: Parents; Children; Christmas; Communication
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.