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The Marketing Playbook20061John Zagula and Richard Tong. The Marketing Playbook. New York, NY: Portfolio 2004. 306 pp. US$22.95 www.penguin.com/

The Marketing Playbook20061John Zagula and Richard Tong. The Marketing Playbook. New York, NY:... http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Consumer Marketing CrossRef

The Marketing Playbook20061John Zagula and Richard Tong. The Marketing Playbook. New York, NY: Portfolio 2004. 306 pp. US$22.95 www.penguin.com/

Bello, Sabrina
Journal of Consumer Marketing , Volume 23 (1): 49-49 – Jan 1, 2006
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The Marketing Playbook20061John Zagula and Richard Tong. The Marketing Playbook. New York, NY: Portfolio 2004. 306 pp. US$22.95 www.penguin.com/

Bello, Sabrina
Journal of Consumer Marketing , Volume 23 (1): 49-49 – Jan 1, 2006

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Publisher
CrossRef
ISSN
0736-3761
DOI
10.1108/07363760610641163
Publisher site
See Article on Publisher Site

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Journal

Journal of Consumer Marketing – CrossRef

Published: Jan 1, 2006

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