Access the full text.
Sign up today, get DeepDyve free for 14 days.
Loading next page...
/lp/emerald-publishing/accessible-advertising-for-visually-disabled-persons-the-case-of-color-tONtjjAC7r
References (27)
-
G. Gorn (1982)
The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach:Journal of Marketing, 46
-
Carol Kaufman-Scarborough (2000)
Seeing Through the Eyes of the Color-Deficient Shopper: Consumer Issues for Public PolicyJournal of Consumer Policy, 23
-
B Frezza
The ADA stalks the Internet: is your Web page illegal? -
Deborah Mitchell, B. Kahn, S. Knasko (1995)
There's Something in the Air: Effects of Congruent or Incongruent Ambient Odor on Consumer Decision MakingJournal of Consumer Research, 22
-
J. Bettman, P. Kakkar (1977)
Effects of Information Presentation Format on Consumer Information Acquisition StrategiesJournal of Consumer Research, 3
-
Craig Thompson, E. Hirschman (1995)
Understanding the Socialized Body: A Poststructuralist Analysis of Consumers' Self-Conceptions, Body Images, and Self-Care PracticesJournal of Consumer Research, 22
-
David Mick, Susan Fournier (1998)
Paradoxes of Technology: Consumer Cognizance, Emotions, and Coping StrategiesJournal of Consumer Research, 25
-
S.M Baker, D.L Stephens, R.P Hill
Marketplace experiences of individualswith visual impairments: Beyond the Americans with Disabilities Act -
J. Lescher (2000)
Designing Web Sites for the Blind.Econtent, 23
-
10.1509/jppm.20.2.215.17369
-
R. Milliman (1986)
The Influence of Background Music on the Behavior of Restaurant PatronsJournal of Consumer Research, 13
-
R. Mayer, D. Scammon, D. Stephens, Karyn Bergman (1995)
The Americans with Disabilities Act: A Mandate for MarketersJournal of Public Policy & Marketing, 14
-
10.1111/1540_6245.jaac23.4.0441
-
R. Shepard, L. Cooper (1992)
Representation of Colors in the Blind, Color-Blind, and Normally SightedPsychological Science, 3
-
Carol Kaufman-Scarborough (1999)
Reasonable access for mobility-disabled persons is more than widening the doorJournal of Retailing, 75
-
J. Bellizzi, R. Hite (1992)
Environmental color, consumer feelings, and purchase likelihoodPsychology & Marketing, 9
-
M. Larkin (2000)
Web gears up for people with disabilitiesThe Lancet, 356
-
A. Corn (1983)
Visual Function: A Theoretical Model for Individuals with Low VisionJournal of Visual Impairment & Blindness, 77
-
J Heid
Create a barrier‐free Web site -
William Ross, E. Creyer (1992)
Making Inferences about Missing Information: The Effects of Existing InformationJournal of Consumer Research, 19
-
S. Baker, D. Stephens, R. Hill (2001)
Marketplace Experiences of Consumers with Visual Impairments: Beyond the Americans with Disabilities ActJournal of Public Policy & Marketing, 20
-
W. Mcguire (1976)
Some Internal Psychological Factors Influencing Consumer ChoiceJournal of Consumer Research, 2
-
E. Hirschman (1992)
The Consciousness of Addiction: Toward a General Theory of Compulsive ConsumptionJournal of Consumer Research, 19
-
J. Burnett, Pallab Paul (1996)
Assessing the Media Habits and Needs of the Mobility-Disabled ConsumerJournal of Advertising, 25
-
A. Strauss (1992)
Basics Of Qualitative Research -
S Gould
Leveling the playing field for visually impaired consumers: a public policy and research agenda -
V. Ball (1965)
The Aesthetics of Color: A Review of Fifty Years of ExperimentationThe Journal of Aesthetics and Art Criticism, 23
- Publisher
- Emerald Publishing
- Copyright
- Copyright © 2001 MCB UP Ltd. All rights reserved.
- ISSN
- 0736-3761
- DOI
- 10.1108/07363760110392985
- Publisher site
- See Article on Publisher Site
Abstract
Successful advertising must attract attention, communicate clearly, and ideally be memorable for optimum impact. The basic processes of encoding and decoding underlie successful communication, but advertisers often neglect to test for accessibility by visually‐disabled persons. The present paper will present a framework for detecting information‐processing problems and illustrate the use of this framework by analyzing the responses of color‐deficient consumers.
Journal
Journal of Consumer Marketing – Emerald Publishing
Published: Jul 1, 2001
Keywords: Disabled people; Advertising; Design; Internet