The Relationship between Exporters from a Developing Country and Importers based in a Developed Country: Conflict Considerations
The Relationship between Exporters from a Developing Country and Importers based in a Developed...
Constantine S. Katsikeas; Nigel F. Piercy
1991-01-01 00:00:00
Understanding buyer‐seller relationships in marketing channels relies on modelling conflict, yet little research concerning this question has been conducted in the context of exporter marketing channels. This article focuses on certain conflict‐related aspects of the exporter‐importer trading relationship. The research involves Greek exporters and importers in the UK, and reveals relatively low degrees of conflict. This leads to the identification of both managerial implications and future research directions.
http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.pngEuropean Journal of MarketingEmerald Publishinghttp://www.deepdyve.com/lp/emerald-publishing/the-relationship-between-exporters-from-a-developing-country-and-znZjgNdk1z
The Relationship between Exporters from a Developing Country and Importers based in a Developed Country: Conflict Considerations
Understanding buyer‐seller relationships in marketing channels relies on modelling conflict, yet little research concerning this question has been conducted in the context of exporter marketing channels. This article focuses on certain conflict‐related aspects of the exporter‐importer trading relationship. The research involves Greek exporters and importers in the UK, and reveals relatively low degrees of conflict. This leads to the identification of both managerial implications and future research directions.
Journal
European Journal of Marketing
– Emerald Publishing
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