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A. Brewerton
Making our Web site a hit: how Oxford Brookes University wove a Web marketing programme
E.J. McCarthy, W.D. Perrault
Basic Marketing
A. Smith
An Inquiry into the Nature and Causes of the Wealth of Nations: A Selected Edition
A. Brewerton
Freshers’ Fair – your chance to inspire new students
C. Olson (1993)
Test your library's marketing IQ.Medical reference services quarterly, 12 3
R. Gallienne
Library Association RecordLibrary
A. Brewerton
Selling academic libraries
T. Levitt
Marketing myopia
E. Saez (1993)
Marketing Concepts for Libraries and Information Services
Nancy Marshall (2001)
Public Relations in Academic Libraries: A Descriptive Analysis.The Journal of Academic Librarianship, 27
A. Brewerton
Inspirational marketing … available now from Oxford Brookes University Library
E. Marzotto (1993)
Communication in EducationCanadian journal of communication, 18
Following restructuring at Oxford Brookes University Library, several functional groups - including a marketing group - were established. The marketing group's successes include a highly effective outreach programme at Freshers' Fair. Learning from its first stall in 2000, the group's 2001 campaign focused on promoting the newly re-launched Library Web site. The Inspiration Campaign used striking images of Newton's apple, Rodin's The Thinker, a penny dropping and a light bulb plus the message "inspiration … available now from the library" to promote the library's Web address. This message was reinforced by library staff giving out apples and stickers at Freshers' Fair. The campaign proved highly successful with the number of hits on the site tripling in a year. The Inspiration Campaign was entered in the Chartered Institute of Library and Information Professionals (CILIP)/Emerald Public Relations and Publicity Awards for a "promotional campaign with a budget under £500". The Inspiration Campaign won.
New Library World – Emerald Publishing
Published: Aug 1, 2003
Keywords: Academic libraries; Marketing; Public Relations; Promotion; Internet
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