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Profitably shared delusions

Profitably shared delusions Purpose – The purpose of this paper is to review the importance of mass shared beliefs in shaping economies, markets, nations, and business strategies. Design/methodology/approach – The paper takes the form of an opinion column. Findings – The paper reveals that it is important to factor in the malleability of mass psychology, and its changeability, when making strategy for your organization. Multiple, seemingly inconsistent scenarios may actually all “come true” in series. Originality/value – The paper connects a number of ideas in psychology, economics, strategy, medicine, and philosophy. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

Profitably shared delusions

Journal of Business Strategy , Volume 31 (6): 3 – Sep 7, 2010

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References (7)

Publisher
Emerald Publishing
Copyright
Copyright © 2010 Emerald Group Publishing Limited. All rights reserved.
ISSN
0275-6668
DOI
10.1108/02756661011089080
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this paper is to review the importance of mass shared beliefs in shaping economies, markets, nations, and business strategies. Design/methodology/approach – The paper takes the form of an opinion column. Findings – The paper reveals that it is important to factor in the malleability of mass psychology, and its changeability, when making strategy for your organization. Multiple, seemingly inconsistent scenarios may actually all “come true” in series. Originality/value – The paper connects a number of ideas in psychology, economics, strategy, medicine, and philosophy.

Journal

Journal of Business StrategyEmerald Publishing

Published: Sep 7, 2010

Keywords: Economic growth; Economic reform; Economic change; Business strategy

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