Capturing the unique value of services: why pricing of services is different
Capturing the unique value of services: why pricing of services is different
Rob Docters; Mike Reopel; Jeanne‐Mey Sun; Steve Tanny
2004-04-01 00:00:00
Much attention has been paid to the pricing of goods, but services now constitute almost half of the US economy and they have their own pricing requirements. Services differ from goods in that the choice of pricing structure is more fluid, as for example in determining the unit of charging. In addition, services tend to be more variable in quality because they are impacted by unique customer needs and environment. Thus, a framework for taking into account quality differences (risks) is integral to the price structure.
http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.pngJournal of Business StrategyEmerald Publishinghttp://www.deepdyve.com/lp/emerald-publishing/capturing-the-unique-value-of-services-why-pricing-of-services-is-gR0KXdSn2S
Capturing the unique value of services: why pricing of services is different
Much attention has been paid to the pricing of goods, but services now constitute almost half of the US economy and they have their own pricing requirements. Services differ from goods in that the choice of pricing structure is more fluid, as for example in determining the unit of charging. In addition, services tend to be more variable in quality because they are impacted by unique customer needs and environment. Thus, a framework for taking into account quality differences (risks) is integral to the price structure.
To get new article updates from a journal on your personalized homepage, please log in first, or sign up for a DeepDyve account if you don’t already have one.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.