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- Publisher
- Emerald Publishing
- Copyright
- Copyright © Emerald Group Publishing Limited
- ISSN
- 0265-2323
- DOI
- 10.1108/02652329110137693
- Publisher site
- See Article on Publisher Site
Abstract
Using an index of EnglishFrench Canadian ethnicity developed onthe basis of language use in various social communication situations,this study investigates the relationship between ethnicity and useownership of several financial services. A significant result is foundin all cases even after removing the effects of income, family lifecycle and size.
Journal
International Journal of Bank Marketing – Emerald Publishing
Published: Apr 1, 1991