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- Publisher
- Emerald Publishing
- Copyright
- Copyright © Emerald Group Publishing Limited
- ISSN
- 0265-2323
- DOI
- 10.1108/02652328910134590
- Publisher site
- See Article on Publisher Site
Abstract
Quality in the service sector is of increasing concern to bothacademics and practitioners. Previously published material is reviewedand attention is focused on the importance of people and internalmarketing in the changing environment of service industries, definitionsand measurement of service quality, and the service qualitycustomercare programmes presently being developed and implemented.
Journal
International Journal of Bank Marketing – Emerald Publishing
Published: May 1, 1989