Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Singapore’s undergraduates: how they choose which bank to patronise

Singapore’s undergraduates: how they choose which bank to patronise Undergraduates constitute an attractive segment of customers for retail banks in many countries of the world, including Singapore. This study, using a sample of Singapore's undergraduates, sets out to establish a ranking of the various dimensions which influence their bank selection decision and seeks to determine how homogeneous undergraduates are in relation to their selection decision. Seven bank selection dimensions were identified, the most important being undergraduates should "feel secure", while the least important dimension was "third party influences". Responses between those "attending engineering courses and non-engineering courses" were compared, as were those between "males and females" and "single and multiple bank users". More significant differences were found when engineering undergraduates were compared with non-engineering undergraduates. Irrespective of these differences, the sequencing of the seven selection dimensions was invariably in the same order. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Bank Marketing Emerald Publishing

Singapore’s undergraduates: how they choose which bank to patronise

Download PDF
11 pages

Loading next page...
 
/lp/emerald-publishing/singapore-s-undergraduates-how-they-choose-which-bank-to-patronise-YmtvlQ4Hj5

References (41)

Publisher
Emerald Publishing
Copyright
Copyright © 2001 MCB UP Ltd. All rights reserved.
ISSN
0265-2323
DOI
10.1108/02652320110388531
Publisher site
See Article on Publisher Site

Abstract

Undergraduates constitute an attractive segment of customers for retail banks in many countries of the world, including Singapore. This study, using a sample of Singapore's undergraduates, sets out to establish a ranking of the various dimensions which influence their bank selection decision and seeks to determine how homogeneous undergraduates are in relation to their selection decision. Seven bank selection dimensions were identified, the most important being undergraduates should "feel secure", while the least important dimension was "third party influences". Responses between those "attending engineering courses and non-engineering courses" were compared, as were those between "males and females" and "single and multiple bank users". More significant differences were found when engineering undergraduates were compared with non-engineering undergraduates. Irrespective of these differences, the sequencing of the seven selection dimensions was invariably in the same order.

Journal

International Journal of Bank Marketing – Emerald Publishing

Published: Jun 1, 2001

Keywords: Banks; Singapore; Undergraduates

There are no references for this article.