Access the full text.
Sign up today, get DeepDyve free for 14 days.
Robert Schooler (1971)
Bias Phenomena Attendant to the Marketing of Foreign Goods in the U.S.Journal of International Business Studies, 2
Jacqueline Brown, C. Light, Gregory Gazda (1987)
Attitudes towards European, Japanese and US CarsEuropean Journal of Marketing, 21
Richard Tongberg (1972)
An empirical study of relationships between dogmatism and consumer attitudes toward foreign products
C. Han, Vern Terpstra (1988)
Country-of-Origin Effects for Uni-National and Bi-National ProductsJournal of International Business Studies, 19
G. Erickson, J. Johansson, P. Chao (1984)
Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin EffectsJournal of Consumer Research, 11
Numerous studies have demonstrated negative US consumer biastowards products originating in foreign countries, especially developingcountries. Replicates and extends a study of origin bias in whichproducts were identified as originating in regions rather than specificcountries. Identical USmade products were represented to subjects asbeing from Africa, Latin America, Asia, or Western Europe. Contrary toearlier findings, Asianlabelled products were evaluated more favourablythan those from other regions and older subjects rated thesenonUS products more favourably than collegeage subjects.Discusses the potential for using regional labelling to overcomenegative biases against developing country products.
International Marketing Review – Emerald Publishing
Published: Jun 1, 1993
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.