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An updated overview of research published in the International Marketing Review

An updated overview of research published in the International Marketing Review Purpose The purpose of this paper is to analyze the 29 years of research published in International Marketing Review IMR since its inception.Designmethodologyapproach A brief editorial history of the journal is chronicled, and its output is discussed. Special attention is focused upon journal content, authorship analysis, and methodological issues.Findings The authors find IMR publishes articles that often focus on export and global marketing, with consumer behavior and branding being the fastest growing content areas IMR's frequent contributors consist of world renowned experts in international marketing and business and have become more diverse and the authors of IMR use a wide variety of data collection and analysis methods.Research limitationsimplications The authors conclude that IMR exhibits the characteristics of a mature and leading journal in the field of international business. To assist IMR in maintaining its significant impact on marketing scholarship, the paper outlines some possible directions for the future.Originalityvalue This article analyzes the 29 years of research published in International Marketing Review IMR since its inception. To assist IMR in maintaining its significant impact on marketing scholarship, it also outlines some possible directions for the future. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Marketing Review Emerald Publishing

An updated overview of research published in the International Marketing Review

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References (17)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0265-1335
DOI
10.1108/02651331311298546
Publisher site
See Article on Publisher Site

Abstract

Purpose The purpose of this paper is to analyze the 29 years of research published in International Marketing Review IMR since its inception.Designmethodologyapproach A brief editorial history of the journal is chronicled, and its output is discussed. Special attention is focused upon journal content, authorship analysis, and methodological issues.Findings The authors find IMR publishes articles that often focus on export and global marketing, with consumer behavior and branding being the fastest growing content areas IMR's frequent contributors consist of world renowned experts in international marketing and business and have become more diverse and the authors of IMR use a wide variety of data collection and analysis methods.Research limitationsimplications The authors conclude that IMR exhibits the characteristics of a mature and leading journal in the field of international business. To assist IMR in maintaining its significant impact on marketing scholarship, the paper outlines some possible directions for the future.Originalityvalue This article analyzes the 29 years of research published in International Marketing Review IMR since its inception. To assist IMR in maintaining its significant impact on marketing scholarship, it also outlines some possible directions for the future.

Journal

International Marketing Review – Emerald Publishing

Published: Feb 15, 2013

Keywords: International marketing; Marketing research; Marketing; Research

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