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Consumer market research: does it have validity? Some postmodern thoughts

Consumer market research: does it have validity? Some postmodern thoughts Based on an address to the Swedish Marketing Federation, considers how much longer conventional methods of consumer market research can be considered state of the art when academic study has moved into its postmodern phase. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Marketing Intelligence & Planning Emerald Publishing

Consumer market research: does it have validity? Some postmodern thoughts

Marketing Intelligence & Planning , Volume 15 (2): 6 – Apr 1, 1997

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References (5)

Publisher
Emerald Publishing
Copyright
Copyright © 1997 MCB UP Ltd. All rights reserved.
ISSN
0263-4503
DOI
10.1108/02634509710165858
Publisher site
See Article on Publisher Site

Abstract

Based on an address to the Swedish Marketing Federation, considers how much longer conventional methods of consumer market research can be considered state of the art when academic study has moved into its postmodern phase.

Journal

Marketing Intelligence & PlanningEmerald Publishing

Published: Apr 1, 1997

Keywords: Consumers; Marketing; Postmodernism

There are no references for this article.