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- Publisher
- Emerald Publishing
- Copyright
- Copyright © 1996 MCB UP Ltd. All rights reserved.
- ISSN
- 0263-4503
- DOI
- 10.1108/02634509610121569
- Publisher site
- See Article on Publisher Site
Abstract
Explores the effects of dogmatism and social class variables on consumer ethnocentrism and formulates hypotheses linking these variables. Also considers the effects of a number of classificatory variables on consumer ethnocentrism. Reports the findings from a survey of consumers in Malta which show not only that dogmatism and age are positively related to consumer ethnocentrism but also that consumer ethnocentrism is lower among consumers with higher levels of education. Discusses the implications of these findings.
Journal
Marketing Intelligence & Planning – Emerald Publishing
Published: Jul 1, 1996
Keywords: Beliefs; Consumer attitudes; Ethnic groups; Social class