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Environmental decision making: research issues in the cosmetics and toiletries industry

Environmental decision making: research issues in the cosmetics and toiletries industry Examines the array of areas within society that are having an impact and are likely to be affected by transition to a new, green world. Focuses on a research project currently under way in the cosmetics and toiletries industry, examining the impact of environmentalism on this industry; discusses specifically the role of marketing. Considers reasons for adopting a case‐based research methodology and explores the research questions adopted in the study. Discusses one of the case companies, placing emphasis on the research issues raised in the study. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Marketing Intelligence & Planning Emerald Publishing

Environmental decision making: research issues in the cosmetics and toiletries industry

Marketing Intelligence & Planning , Volume 14 (2): 7 – Apr 1, 1996

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References (62)

Publisher
Emerald Publishing
Copyright
Copyright © 1996 MCB UP Ltd. All rights reserved.
ISSN
0263-4503
DOI
10.1108/02634509610110769
Publisher site
See Article on Publisher Site

Abstract

Examines the array of areas within society that are having an impact and are likely to be affected by transition to a new, green world. Focuses on a research project currently under way in the cosmetics and toiletries industry, examining the impact of environmentalism on this industry; discusses specifically the role of marketing. Considers reasons for adopting a case‐based research methodology and explores the research questions adopted in the study. Discusses one of the case companies, placing emphasis on the research issues raised in the study.

Journal

Marketing Intelligence & PlanningEmerald Publishing

Published: Apr 1, 1996

Keywords: Environment; Marketing; Methodology; Research; Sustainable development

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