Access the full text.
Sign up today, get DeepDyve free for 14 days.
G. Wills (1992)
Enabling Managerial Growth and Ownership SuccessionManagement Decision, 30
Rick Roscitt, I. Parket (1988)
DIRECT MARKETING TO CONSUMERSJournal of Consumer Marketing, 5
J. Copulsky, M. Wolf (1990)
Relationship marketing: positioning for the future.The Journal of business strategy, 11 4
John Taylor, J. Oake (1990)
Maximising Financial Services: Sophisticated Database MarketingMarketing Intelligence & Planning, 8
D. Blenkhorn, P. Banting (1991)
How reverse marketing changes buyer—seller rolesIndustrial Marketing Management, 20
D. Doren, Thomas Stickney (1990)
How to develop a database for sales leadsIndustrial Marketing Management, 19
G. Wills (1992)
Enabling Customers to Drive Your EnterpriseManagement Decision, 30
L. Pollock (1987)
A Lasting relationship
B. Ives, R. Mason (1990)
Can information technology revitalize your customer serviceThe Executive, 4
G. Wills, Bev Bruce, Timmie Duncan (1991)
Creating a Marketing IntelligentsiaMarketing Intelligence & Planning, 9
Kelsey Rr, Mcgrath Mj (1990)
Database marketing targets existing patients.Journal of the Healthcare Financial Management Association, 44
B. Johannisson (1987)
Beyond Process and Structure: Social Exchange NetworksInternational Studies of Management and Organization, 17
R. McKenna (1991)
Marketing is everything.Harvard business review, 69 1
S. Craig (1990)
How to Enhance Customer ConnectionsJournal of Business Strategy, 11
The emergence of marketing clubs has been made possible by databasetechnology. Reviews the published literature in depth and categorizesclubs from suspects to regular subscribers. Analyses three new clubslaunched by MCB University Press for readers and authors showingachievements to date.
Marketing Intelligence & Planning – Emerald Publishing
Published: Feb 1, 1992
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.