Access the full text.
Sign up today, get DeepDyve free for 14 days.
Dc Snape, K. Thomson, M. Chetwynd (1995)
Discrimination against Gay men and Lesbians - A Study of the nature and extent of discrimination against homosexual men and women in Britain today
W. Hetrick, Héctor Lozada (1999)
Theory, Ethical Critique and the Experience of Marketing
H. Vera, M. Foucault (1990)
The History of Sexuality, Volume 1: An Introduction
J. Morris, Daniel Feldman (1996)
The Dimensions, Antecedents, and Consequences of Emotional LaborAcademy of Management Review, 21
A. Rich (1980)
Compulsory Heterosexuality and Lesbian ExistenceSigns: Journal of Women in Culture and Society, 5
J. Butler
Merely cultural
D. Rousseau (1995)
Psychological contracts in organizations : understanding written and unwritten agreementsAdministrative Science Quarterly, 43
A. Giddens
Modernity and Self‐identity: Self and Society in the Late Modern Age
Rosemary Hennessy (1994)
Queer Theory, Left PoliticsRethinking Marxism, 7
Z. Bauman (1998)
Work, consumerism and the new poor
C. Haslop, H. Hill, R. Schmidt (1998)
The gay lifestyle ‐ spaces for a subculture of consumptionMarketing Intelligence & Planning, 16
C. Foster
Gendered perceptions of sales staff in DIY retailing: the marketing case vs. the case for equality
H. Bradley (1998)
Gender and power in the workplace
M. Catterall, P. MacLaren, L. Stevens
Postmodern paralysis: the critical impasse in feminist perspectives on consumer behaviour
TUC
Straight up! Why the Law Should Protect Lesbian and Gay Workers
J. Hearn, D. Sheppard, Peta Tancred-Sheriff, G. Burrell (1989)
Sexuality of organization
Blake Ashforth, R. Humphrey (1993)
Emotional Labor in Service Roles: The Influence of IdentityAcademy of Management Review, 18
G. Walsh, T. Hennig‐Thurau, M. Groth
Conceptualising and measuring employees’ emotional labour strategies: preliminary results of the scale‐development process
Phyllis Berry, Karen McGuffee, J. Rush, S. Columbus (2004)
Discrimination in the WorkplaceJournal of Human Behavior in the Social Environment, 8
A. Firat, Clifford Shultz (1997)
From segmentation to fragmentationEuropean Journal of Marketing, 31
Danusia Malina, R. Schmidt (1997)
It’s business doing pleasure with you: Sh! A women’s sex shop caseMarketing Intelligence & Planning, 15
C. Goulding, M. Saren, J. Follett
Virtue in darkness: a subculture of consumption from the margins to the mainstream
LAGER
Equal Opportunities for Lesbians and Gay Men: Guidelines to Good Practice in Employment
H. Woodruffe‐Burton, R. Elliot
Me, myself and I: aspects of ‘self’ in consumption
C. Warren (1977)
Fieldwork in the Gay World: Issues in Phenomenological ResearchJournal of Social Issues, 33
K. Schofield, R. Schmidt (2005)
Fashion and clothing: the construction and communication of gay identitiesInternational Journal of Retail & Distribution Management, 33
M. Catterall, Pauline Maclaran, Lorna Stevens (1999)
Critical marketing in the classroom: possibilities and challengesMarketing Intelligence & Planning, 17
M. Catterall, Pauline Maclaran, Lorna Stevens (2005)
Postmodern Paralysis: The Critical Impasse in Feminist Perspectives on ConsumersJournal of Marketing Management, 21
J. Gamson, Dawne Moon (2004)
The Sociology of Sexualities: Queer and BeyondReview of Sociology, 30
S. Halford, M. Savage, A. Witz (1997)
Gender and Organisations: Theoretical Issues
Imelda Whelehan (1995)
Modern Feminist Thought : From the Second Wave to Post Feminism
S. Ledwith, F. Colgan (1996)
Women in organisations: Challenging gender politics
A. Palmer
Less Equal than Others: a Survey of Lesbians and Gay Men at Work
H. Enos, J. Cullinane, H. Skinner
Emotional labour and the role of external and internal marketing
C. Atton (1994)
Beyond the mainstream: examining alternative sources for stock selection.Library Review, 43
D. Burton (2002)
Towards a Critical Multicultural Marketing TheoryMarketing Theory, 2
J. Butler (1990)
Gender Trouble: Feminism and the Subversion of Identity
M. Saren (2007)
Marketing is everything: the view from the streetMarketing Intelligence & Planning, 25
D. Rousseau (2001)
Schema, promise and mutuality: The building blocks of the psychological contractJournal of Occupational and Organizational Psychology, 74
A.F. Firat, C.J. Shultz II
From segmentation to fragmentation: markets and marketing strategy in the postmodern era
D. Burton (2001)
Critical marketing theory: the blueprint?European Journal of Marketing, 35
B. Barnes, D. Morris (2000)
Revising quality awareness through internal marketing: An exploratory study among French and English medium-sized enterprisesTotal Quality Management, 11
G. Joachim, S. Acorn (2000)
Stigma of visible and invisible chronic conditions.Journal of advanced nursing, 32 1
M. Rapley, P. Kiernan, C. Antaki (1998)
Invisible to Themselves or Negotiating Identity? The Interactional Management of 'Being Intellectually Disabled'Disability & Society, 13
M. Boon, V. Howard (2004)
Recent lesbian/gay/bisexual/transgender fiction for teens: are Canadian public libraries providing adequate collections?Collection Building, 23
E. Boris (2006)
Desirable Dress: Rosies, Sky Girls, and the Politics of AppearanceInternational Labor and Working-Class History, 69
Bart Macchiette, A. Roy (1994)
Sensitive Groups and Social IssuesJournal of Consumer Marketing, 11
D. Porta, M. Diani (1998)
Social Movements: An Introduction
P. Mudie (2003)
Internal customer: by design or by defaultEuropean Journal of Marketing, 37
M. Vianello (2016)
Gender and Power
J. Dennis, E. Binns
Nice legs, shame about the face! Consumer views on the practice of aesthetic labour within the service sector
D. Fugate (1993)
Evaluating the US male homosexual and lesbian population as viable target market segment: review with implicationsJournal of Consumer Marketing, 10
T. Spargo (1995)
Foucault and Queer Theory
A. Sood, I. Lings
The impact of empowerment on customer orientation
S. Placzek (2001)
All in a Day's WorkLegal Reference Services Quarterly, 19
S. Harding (1992)
Subjectivity, Experience and Knowledge: An Epistemology from/for Rainbow Coalition PoliticsDevelopment and Change, 23
H. Bradley, M. Erickson, C. Stephenson, Steve Williams (2001)
Myths at Work
G. Kronenberger
Out of the closet
J. Schroeder, Janet Borgerson (2004)
Judith Butler, Gender Theorist: Philosophical and Phenomenological Insights Into Marketing and Consumer BehaviorGCB - Gender and Consumer Behavior Volume
B. Machiette, A. Roy
Sensitive groups and social issues: are you marketing correct?
Purpose – The purpose of this paper is to explore issues surrounding the enactment of a lesbian, gay or bisexual person's sexual identity and their role as an internal customer of mainstream service organisations. Design/methodology/approach – This article is written from a critical marketing perspective, the prefix “critical” signifying adoption of what may be considered somewhat radical philosophies and theories, allowing questioning of not only generally accepted theories of marketing, but also the assumptions upon which they rest. The “radical” approaches, i.e. the lenses through which the critique is offered, are postmodernism and queer theory. The theoretical perspectives critiqued in this article are internal marketing and emotional labour, and the assumptions questioned are those surrounding the importance of the role of the internal customer's identity in consumption of the work role. Findings – The findings suggest a link that needs to be made between an individual's status as an internal customer (particularly in a front‐line service job), their identity (as defined by the individual themselves), and its impact upon their consumption of work (which viewed through a postmodern lens can be seen to help create, maintain and communicate such identity). Practical implications – For those charged with the management of people in organisations, this paper offers critical insights into the complex practical regulation of organisational diversity in service industries. Originality/value – The paper has drawn together various perspectives in the literature that have not previously been linked. If an external customer consumes products and services in order to create or display an identity, and if we accept the argument that employees should be treated as internal customers then the logical conclusion of this perspective is that these internal customers also create their identity through the consumption of work, and not just through their consumption of goods and services. The complexities of this proposition have been considered, using sexual identity management as one example, but the principle could equally apply to other areas of diversity among internal customers within the workplace.
Equal Opportunities International – Emerald Publishing
Published: Sep 26, 2007
Keywords: Consumption; Internal marketing; Sexuality; Equal opportunities; Human resource development; Postmodernism
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.