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The Scottish National Blood Transfusion Service Increasing donor relationships and loyalty through marketing

The Scottish National Blood Transfusion Service Increasing donor relationships and loyalty... Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – The acquisition and distribution of blood and related products is a service vital to society. The blood service “business” has become global with blood products considered “commodities”. This consideration and the nature of blood supply and demand are comparable to other process sectors dealing with sourcing and selling perishable products such as milk or fresh juice. Practical implications – Provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Social implications – Provides strategic insights and practical thinking that can have a broader social impact. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Strategic Direction Emerald Publishing

The Scottish National Blood Transfusion Service Increasing donor relationships and loyalty through marketing

Strategic Direction , Volume 26 (7): 4 – May 25, 2010
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References (1)

Publisher
Emerald Publishing
Copyright
Copyright © 2010 Emerald Group Publishing Limited. All rights reserved.
ISSN
0258-0543
DOI
10.1108/02580541011048975
Publisher site
See Article on Publisher Site

Abstract

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – The acquisition and distribution of blood and related products is a service vital to society. The blood service “business” has become global with blood products considered “commodities”. This consideration and the nature of blood supply and demand are comparable to other process sectors dealing with sourcing and selling perishable products such as milk or fresh juice. Practical implications – Provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Social implications – Provides strategic insights and practical thinking that can have a broader social impact. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Journal

Strategic Direction – Emerald Publishing

Published: May 25, 2010

Keywords: Supply chain management; Scotland; Blood transfusions

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