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Afri‐Cola GmbH, Macedonia ‐ distribution infrastructure

Afri‐Cola GmbH, Macedonia ‐ distribution infrastructure Reports that during the mid‐1990s, Afri‐Cola GmbH was a relatively small business in Cologne, Germany. Traces its successful launch of Afri‐Cola, an Afri‐Cola light beverage, in the newly independent republic of Macedonia, and its subsequent decision to evaluate its marketing strategy. Notes that opportunities were arising in nearby Albania; however, consensus was lacking as to what should be done next. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Management Decision Emerald Publishing

Afri‐Cola GmbH, Macedonia ‐ distribution infrastructure

Management Decision , Volume 34 (8): 7 – Oct 1, 1996

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Publisher
Emerald Publishing
Copyright
Copyright © 1996 MCB UP Ltd. All rights reserved.
ISSN
0025-1747
DOI
10.1108/00251749610128112
Publisher site
See Article on Publisher Site

Abstract

Reports that during the mid‐1990s, Afri‐Cola GmbH was a relatively small business in Cologne, Germany. Traces its successful launch of Afri‐Cola, an Afri‐Cola light beverage, in the newly independent republic of Macedonia, and its subsequent decision to evaluate its marketing strategy. Notes that opportunities were arising in nearby Albania; however, consensus was lacking as to what should be done next.

Journal

Management DecisionEmerald Publishing

Published: Oct 1, 1996

Keywords: Albania; Consumer behaviour; Macedonia; Marketing; Soft drinks

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