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Business Success in the Middle East

Business Success in the Middle East The Middle East has been overlooked by American companies as aregion in which to explore market opportunities. Suggests that this islargely due to ignorance of, and bias towards, the culture and politicsof the Middle East. Discusses aspects of Middle East culture andsituational determinants which American companies would be wise toassimilate and suggests practices to carry out or avoid when attemptingto form business relationships in the Middle East. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Management Decision Emerald Publishing

Business Success in the Middle East

Management Decision , Volume 31 (1) – Jan 1, 1993

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References (5)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0025-1747
DOI
10.1108/00251749310023193
Publisher site
See Article on Publisher Site

Abstract

The Middle East has been overlooked by American companies as aregion in which to explore market opportunities. Suggests that this islargely due to ignorance of, and bias towards, the culture and politicsof the Middle East. Discusses aspects of Middle East culture andsituational determinants which American companies would be wise toassimilate and suggests practices to carry out or avoid when attemptingto form business relationships in the Middle East.

Journal

Management DecisionEmerald Publishing

Published: Jan 1, 1993

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