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Industry dynamics and strategic positioning in the wireless telecommunications industry: the case of Vodafone Group plc

Industry dynamics and strategic positioning in the wireless telecommunications industry: the case... Examines firm strategic positioning and industry dynamics in the wireless telecommunications industry, and the relationship between the two. The study tracks how a firm adjusts resources and capabilities over time to cope with the shifts affecting its industry. Offers insights on what factors drive collaboration of telecommunications firms across industrial borders. The study is based on data on the collaborative relationships of Vodafone Group Plc over a three-year period. An examination of the motivation, resource contribution and partner industry of Vodafone's collaborative relationships is provided, to illustrate the complexity of firm strategic responses to the processes shaping the industry. Investigates the key motives and resource needs that have driven Vodafone in its collaborative agreements, and how the company has repositioned itself for the changing environmental demands. Identifies and analyzes the relative importance of a set of collaborative motives in relation to partner industry and resources contributed to the relationships. Finally, the future direction of development of the wireless telecommunications industry is forecast. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Management Decision Emerald Publishing

Industry dynamics and strategic positioning in the wireless telecommunications industry: the case of Vodafone Group plc

Management Decision , Volume 41 (9): 12 – Nov 1, 2003

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References (44)

Publisher
Emerald Publishing
Copyright
Copyright © 2003 MCB UP Ltd. All rights reserved.
ISSN
0025-1747
DOI
10.1108/00251740310495919
Publisher site
See Article on Publisher Site

Abstract

Examines firm strategic positioning and industry dynamics in the wireless telecommunications industry, and the relationship between the two. The study tracks how a firm adjusts resources and capabilities over time to cope with the shifts affecting its industry. Offers insights on what factors drive collaboration of telecommunications firms across industrial borders. The study is based on data on the collaborative relationships of Vodafone Group Plc over a three-year period. An examination of the motivation, resource contribution and partner industry of Vodafone's collaborative relationships is provided, to illustrate the complexity of firm strategic responses to the processes shaping the industry. Investigates the key motives and resource needs that have driven Vodafone in its collaborative agreements, and how the company has repositioned itself for the changing environmental demands. Identifies and analyzes the relative importance of a set of collaborative motives in relation to partner industry and resources contributed to the relationships. Finally, the future direction of development of the wireless telecommunications industry is forecast.

Journal

Management DecisionEmerald Publishing

Published: Nov 1, 2003

Keywords: Industry competitiveness; Organizational culture; Partnership

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