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VIEWPOINT ONLINE FIRST Lessons From Public Health Successes tion. This revenue should fund a national endowment to ben- Dariush Mozaffarian, MD, DrPH efit those harmed by gun violence and their families; a sus- David Hemenway, PhD tained public awareness campaign to increase gun safety, David S. Ludwig, MD, PhD reduce gun violence, and assist in recognition of at-risk indi- viduals; and stronger enforcement of existing gun laws. Such efforts would not necessarily be intended to reduce owner- HE TRAGIC SLAUGHTER OF INNOCENTS IN NEWTOWN, ship, a key regulatory and political distinction. Connecticut, has horrified and refocused the nation A multicomponent initiative to modify sociocultural norms on the burden of gun violence. Each year in the United also played a critical role in reducing tobacco use. Through TStates, more than 30 000 individuals are killed by guns much of the 20th century, cinema, television, and advertise- (homicides, suicides, and unintentional fatalities)—85 deaths mentsglorifiedcigarettesas“symbolsofmodernity,autonomy, per day plus many hundreds of nonfatal injuries. Gun homi- power,andsexuality.” Strategicuseofmedia,education,celeb- cide alone causes 11 000 deaths each year, more than all US rities, peers, teachers, and physicians served to shift sociocul- troops killed throughout the last decade in Iraq and Afghani- tural norms toward cigarettes
JAMA – American Medical Association
Published: Feb 13, 2013
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