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Exhibitor Giveaways: A Curmudgeon's View

Exhibitor Giveaways: A Curmudgeon's View Abstract Sir.—I attended the Fall meeting of the American Academy of Pediatrics in Chicago last year. Everybody seemed to love the trinkets, snacks, pens, flashlights, and other paraphernalia given away by convention exhibitors. As I watched the escalators to the exhibit hall, participants descended with only their programs in hand; but on the way up, many carried shopping bags bulging with "goodies." As listed below, most of the giveaways did not bear the slightest relationship to the products being promoted, but who cared? They were free! Exhibitor's Giveaway Product Item Steroid cream Book underliner Immunoglobulin Writing pen Allergy medication Instant photo Fever control medication Windbreaker Sore throat spray Coffee mug Skin cleansing Rubber bath products toy Laxative Doughnuts Digestive enzyme T-shirt Sun cream Beach ball Pain reliever Coffee mug Skin ointment Travel contest We all know that you do not get something for nothing. The cost of these promotion items—one References 1. Chren MM, Landefled S, Murray TH. Doctors, drug companies, and gifts . JAMA . 1989;262:3448-3451.Crossref 2. Average starting salary, by degree, 1988 . In: The World Almanac and Book of Facts 1989 . New York, NY: Newspaper Enterprise Association Inc; 1988:158-159. 3. National Survey of Professional, Administrative, Technical and Clerical Pay: Private Non-Service Industries, March, 1988 . Washington, DC: US Dept of Labor, Bureau of Labor Statistics; 1988:12-14. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png American Journal of Diseases of Children American Medical Association

Exhibitor Giveaways: A Curmudgeon's View

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References (4)

Publisher
American Medical Association
Copyright
Copyright © 1991 American Medical Association. All Rights Reserved.
ISSN
0002-922X
DOI
10.1001/archpedi.1991.02160040083011
Publisher site
See Article on Publisher Site

Abstract

Abstract Sir.—I attended the Fall meeting of the American Academy of Pediatrics in Chicago last year. Everybody seemed to love the trinkets, snacks, pens, flashlights, and other paraphernalia given away by convention exhibitors. As I watched the escalators to the exhibit hall, participants descended with only their programs in hand; but on the way up, many carried shopping bags bulging with "goodies." As listed below, most of the giveaways did not bear the slightest relationship to the products being promoted, but who cared? They were free! Exhibitor's Giveaway Product Item Steroid cream Book underliner Immunoglobulin Writing pen Allergy medication Instant photo Fever control medication Windbreaker Sore throat spray Coffee mug Skin cleansing Rubber bath products toy Laxative Doughnuts Digestive enzyme T-shirt Sun cream Beach ball Pain reliever Coffee mug Skin ointment Travel contest We all know that you do not get something for nothing. The cost of these promotion items—one References 1. Chren MM, Landefled S, Murray TH. Doctors, drug companies, and gifts . JAMA . 1989;262:3448-3451.Crossref 2. Average starting salary, by degree, 1988 . In: The World Almanac and Book of Facts 1989 . New York, NY: Newspaper Enterprise Association Inc; 1988:158-159. 3. National Survey of Professional, Administrative, Technical and Clerical Pay: Private Non-Service Industries, March, 1988 . Washington, DC: US Dept of Labor, Bureau of Labor Statistics; 1988:12-14.

Journal

American Journal of Diseases of Children – American Medical Association

Published: Apr 1, 1991

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