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Contraceptive Advertising

Contraceptive Advertising This article is only available in the PDF format. Download the PDF to view the article, as well as its associated figures and tables. Abstract Sir.—I am writing with regard to the marginal comment "Should the Media Advertise Contraceptives?" by Dr Greydanus in the Journal (1981; 135:687-688). The medium that Dr Greydanus is most anxious to see advertise contraceptives is television, in the hope that this will cause more sexually active teenagers to use contraceptives and, therefore, to decrease the incidence of teenage pregnancy and venereal disease (VD). His reasoning is that television has a powerful impact on our society and that television has already entered the arena of sex education by portraying "overt sexuality" on the screen. In his marginal comment, Dr Greydanus states, "If overt sexuality can be constantly portrayed by the media [television], why not also show the viewer more responsible sexuality? It remains a serious contradiction that the media can portray open, nonresponsible sex and then refuse to allow alternatives to this (ie, contraceptive information)." He further states, "The television http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png American Journal of Diseases of Children American Medical Association

Contraceptive Advertising

Abstract

This article is only available in the PDF format. Download the PDF to view the article, as well as its associated figures and tables. Abstract Sir.—I am writing with regard to the marginal comment "Should the Media Advertise Contraceptives?" by Dr Greydanus in the Journal (1981; 135:687-688). The medium that Dr Greydanus is most anxious to see advertise contraceptives is television, in the hope that this will cause more sexually active teenagers to use contraceptives and,...
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Publisher
American Medical Association
Copyright
Copyright © 1982 American Medical Association. All Rights Reserved.
ISSN
0002-922X
DOI
10.1001/archpedi.1982.03970390092027
Publisher site
See Article on Publisher Site

Abstract

This article is only available in the PDF format. Download the PDF to view the article, as well as its associated figures and tables. Abstract Sir.—I am writing with regard to the marginal comment "Should the Media Advertise Contraceptives?" by Dr Greydanus in the Journal (1981; 135:687-688). The medium that Dr Greydanus is most anxious to see advertise contraceptives is television, in the hope that this will cause more sexually active teenagers to use contraceptives and, therefore, to decrease the incidence of teenage pregnancy and venereal disease (VD). His reasoning is that television has a powerful impact on our society and that television has already entered the arena of sex education by portraying "overt sexuality" on the screen. In his marginal comment, Dr Greydanus states, "If overt sexuality can be constantly portrayed by the media [television], why not also show the viewer more responsible sexuality? It remains a serious contradiction that the media can portray open, nonresponsible sex and then refuse to allow alternatives to this (ie, contraceptive information)." He further states, "The television

Journal

American Journal of Diseases of ChildrenAmerican Medical Association

Published: Mar 1, 1982

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