Antecedents and consequences of consumers’ attitudinal dispositions toward cause-related marketing in Egypt

Hammad, Hadeer; El-Bassiouny, Noha; Paul, Pallab; Mukhopadhyay, Kausiki

Journal of Islamic MarketingSep 2, 2014

Antecedents and consequences of consumers’ attitudinal dispositions toward cause-related marketing in Egypt - Part 1

Antecedents and consequences of consumers’ attitudinal dispositions toward cause-related marketing in Egypt - Part 2

Antecedents and consequences of consumers’ attitudinal dispositions toward cause-related marketing in Egypt - Part 3

Antecedents and consequences of consumers’ attitudinal dispositions toward cause-related marketing in Egypt - Part 4

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