Database marketing and organizational learning theory: toward a research agenda

Kristen Bell DeTienne; Jeffery A. Thompson

Journal of Consumer MarketingOct 1, 1996

Database marketing and organizational learning theory: toward a research agenda - Part 1

Database marketing and organizational learning theory: toward a research agenda - Part 2

Database marketing and organizational learning theory: toward a research agenda - Part 3

Database marketing and organizational learning theory: toward a research agenda - Part 4

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