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Information technology (IT) is an important strategic asset for hospitality organisations to improve organisational performance and strategic competitiveness. This paper makes an attempt to investigate the relationship between antecedents including information system quality, perceived value, and...
Strategic alliances have become a common strategy in tourism marketing. These alliances take many different forms, and operate with different objectives. Too often, though, alliances are created without realistic expectations, clear operating procedures, or objective criteria by which to evaluate...