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There is no doubt the Senior Citizens Market is growing all over Europe. Thus, designing specific marketing strategies and adapting the tourist product to the prospective needs of elderly tourists are becoming more and more important.
The startingpoint of this article is that it will be essential to give quality a crucial function in the tourism policy of the future. The philosophy of quality management is known. However its application in the tourism sector is hampered by a number of particularities of this sector. This...
In a study commissioned by the Federal Ministry of Economic Affairs, the Austrian Institute of Economic Research conducted a written survey of the Austrian hotel industry hotels and similar establishments. The sample comprised more than 3,000 establishments in the three to five star category.
Ever since the rise of tourism, the holiday behavior of the Dutch has been subjected to certain changes inherent to various general societal developments. The assumption is warranted that this has also caused certain changes in the holiday decisionmaking process. 1984 was the most recent year a...
Tourism to distant countries is booming, as many statistics confirm. And the forecasts indicate that longhaul tourism, with its advantages and disadvantages for travellers and host populations, for the economy and nature, is set to increase still further. The positive and negative impacts on...
Postwar tourism in the Swiss Alps developed in four distinct phases. The pioneering phase 1955 65 was led by small family businesses of an oldfashioned patriarchal stamp guided by ideals, ready to take risks, possessed of few qualifications. The next phase 1965 79 was a period of quantitative...
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