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Discusses the current business enthusiasm for intellectual capital and knowledge management and how the librarian should, in principle, take center stage in the intellectual capital and knowledge management process. Proposes a general prescriptive for the process and the librarian′s potential...
Contends that today’s multicultural realities are inescapable and that together with the realities of the information age, they hold tremendous implications for public library development and mission. Proposes that public libraries build on their traditional role as agents of acculturation by...
Suggests that fundraisers too often focus on wooing donors of large gifts. A relatively small number of success stories notwithstanding, greater success is achieved by developing modest fundraising enterprises which can generate an income to support the organization. Such fundraising activities...
Considers macro‐level strategic marketing management issues facing the library and information industry as technology brings the potential for change. Suggests that, in a competitive and changing information environment, libraries wishing to use the virtual library opportunity may need to...
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