The Antidote Volume 3 Issue 8, Page 2

Journal Article

Relationship marketing and human capital

Gould, B

1998 The Antidote

Defines five interlinked markets that help to deliver customer value: supplier markets; recruitment markets; internal markets; referral markets; and influence markets. Uses a six markets framework of relationship marketing employing a Figure to aid in explanation. Confirms that current thinking...

LitStream

Journal Article

Best practice in pockets

Gould, B

1998 The Antidote

doi:10.1108/EUM0000000006608

Because managers are seldom in a position to drive top‐down change, they must work within their own spheres of influence, by sculpting pockets of best practice out of the bedrock of surrounding organizational life. Highlights job meta‐abilities in a panel with an example of a manager wanting to...

LitStream

Journal Article

Dangerous enough to be useful?

Gould, B

1998 The Antidote

doi:10.1108/EUM0000000006609

Identifies eight qualities that lead to excellence and financial success — of which the dominant theme was the human dimension. Reckons messages appeal to managers’ values and emotions, if so, then all the social science evidence that can be assembled against it becomes relatively unimportant....

LitStream

Journal Article

Staff functions can add value

Boyd. J; Gould. B

1998 The Antidote

doi:10.1108/EUM0000000006610

Argues that staff groups use their expertise to consolidate, control and centralize power — becoming involved in an unsatisfactory cycle of doing what they think will be best. Previously, staff groups justified themselves by listing activities — rather than by specifying the value they provided....

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Journal Article

Culture and human capital I: Europe

Kippenberger, T; Gould, B

1998 The Antidote

doi:10.1108/EUM0000000006611

Proclaims that many in the USA see the Single European Market as a unifying force that will obviate the need to manage people according to their country — others see Europe as irrevocably fragmented by cultural divisions, states both views are simplistic. Gives four forces of diversity: cultural...

LitStream

Journal Article

Culture and human capital II: Pacific Asia and Japan

Kippenberger, T

1998 The Antidote

doi:10.1108/EUM0000000006612

Contends that Asia is not isolated from global market forces and there are signs that these forces may usher in an altered form of human capital management bearing more resemblance to a Western model — just as Western management has been influenced by Asia. Uses a highlighted panel to show three...

LitStream

Journal Article

Emotional capital and internal marketing

Gould, B

1998 The Antidote

doi:10.1108/EUM0000000006613

States that when information is integrated with skills, understanding and experience, it becomes knowledge which the organization can use to its advantage. Makes use of Figures and a Table to aid in explanation, and a highlighted box covering the UK's Automobile Association and its various...

LitStream

Journal Article

Hewlett‐Packard

Gould, B

1998 The Antidote

doi:10.1108/EUM0000000006614

Spotlights Hewlett‐Packard (HP), the US company venerated as a leader in getting the best from its people. Looks at HP's beginnings and how they have coped with business life from its policy to give line managers fair chances to do their best in all spheres of the company. Shows how human...

LitStream

Journal Article

Oticon: anomaly or model of the future?

Gould, B

1998 The Antidote

doi:10.1108/EUM0000000006615

Spotlights Danish hearing aid manufacturer, Oticon, and the way it swept away four shibboleths of human capital management which were: departments and titles would go; no more job descriptions; no offices; and no memos. Highlights, in a box, Oticon's customer intelligent products. Shows that...

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The Antidote Volume 3 Issue 8

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