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Observes that supply chain management is a rapidly‐evolving subject which offers many insights into how industries are organized and into the efficiency gains which can be made under different organizational structures, pointing out that it is an interdisciplinary concept, drawing on aspects of...
Presents a case study of the marketing strategy of Birds Eye Wall’s and its focus on functional and service‐related aspects of its trading relationships. Stresses the importance of the efficient consumer response process towards achieving both customer satisfaction and business efficiency and...
Points out that consumers are turning increasingly away from specialist retailers towards supermarkets for their fresh produce requirements, and looks at how supermarket chains are responding. Notes that major retailers are starting to focus on building longer‐term relationships with key...
Looks at the concept of supply chain management, discussing the theory and its relevance to the distribution and marketing of fresh produce. Vertical co‐ordination has seen an accelerated introduction in the context of UK food retailing and the major food retailers are increasingly demanding...
Details the results of a recent study into customer‐supplier partnerships aimed at executives with line responsibility in the logistics chain. Reveals widespread support for the idea of supply chain integration, but little evidence of actual implementation of the process. Looks at various...
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