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Purpose – This paper sets out the arguments for the use of social media as a tool for learning in the workplace. Design/methodology/approach – Not applicable – viewpoint paper Findings – Social media can play a valuable role in both formal and informal learning in those organizations in...
Purpose – Reviews an article on celebrity endorsement and brand alliance Design/methodology/approach – Reviews a case study of Jamie Oliver's endorsement of Sainsbury's Findings – Jamie Oliver launched his career as a TV chef in the late 1990s with The Naked Chef . Soon loved for his cheeky...
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Purpose – Presents how advertising is being developed for use on the internet Design/methodology/approach – The reactions of more than 3,500 participants to 249 adverts were tested, and included the use of eye‐tracking devices which gauged reactions in terms of average gaze duration....
Purpose – The purpose of this paper is to provide an interview with Omar Ismail, a development coach and trainer with a significant wealth of senior level experience. Today he is a well‐established educator, trainer, coach and business consultant. Design/methodology/approach – This briefing...
Purpose – The purpose of this paper is to show how mergers can be accomplished with minimum disruption and a positive outcome. Design/methodology/approach – Describes how integration of employees, and their separate cultures, during a merger can be successful with the use of technology....
Purpose – Describes the delivery of a development program for a British university's top 60 leaders, with the use of strategic improvement idea groups. Design/methodology/approach – Actual leadership challenges and experiences of participants were used as source learning material, around...
Purpose – The purpose of this paper is to examine the effects of tourism on the local environment Design/methodology/approach – Presents a case study of tourism being developed in Portugal Findings – It is widely acknowledged that tourism can advance economic relationships between different...
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