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There is an open question among conservation practitioners regarding whether using flagship specifies to market marine conservation is less effective than using terrestrial species in the terrestrial context. A flagship species is a species selected to act as an ambassador, icon, or symbol for a...
We evaluated the effects of Bedsider.org—an online birth control support network—on unintended pregnancies among young women aged 18–29. Bedsider is the centerpiece of a comprehensive digital effort to encourage women to use birth control more consistently and effectively and consider using...
This social marketing campaign among the Bai ethnic minority group in Eryuan County, Yunnan, China, documents a community-based intervention to increase household toilet building and use in an effort to reduce cysticercosis. The formative research for the development of the social marketing...
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