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This article looks at the role of competitor analysis in the development of marketing strategies in a business simulation. It is, in part, a replication of an earlier study by Green and Faria that indicated that good strategic decisions are, on the whole, successful even when actions of...
Is there truly any difference between the games we enjoyed as children and some of the more dynamic and energizing experiential exercises used today for management education, training, and development? The author of this article presents a collection of such experiential exercises, with roots...
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